Ford Bronco and Bronco Sport customers experience the total solar eclipse at Bronco Off-Roadeo just outside Austin, Texas on April 8, 2024
  • Bronco Raptor Black Appearance Package joins Code Orange package, giving customers yet another way to pair extreme desert capability with style that only comes with a Bronco badge
  • The Bronco Raptor Black Appearance Package made its debut in front of 150 Bronco owners under an appropriately dark sky, during the April 8 total solar eclipse
  • The Black Appearance Package’s new style details come with the same capability that’s made Bronco Raptor a Baja 1000 winner

Under dramatically solar eclipse-darkened skies, and in front of owners at the Bronco “Off-Roadeo” Texas, Ford introduced the 2024 Bronco Raptor Black Appearance Package. A mix of Shadow and Matte black exterior features, the new option package gives the Bronco Raptor’s Go-Over-Any-Terrain (G.O.A.T.) capability a sinister new look.

The Black Appearance Package comes with a Shadow Black painted roof complemented by matching mirror caps, a painted roll bar, and fender flares, all in the same shade, to create contrasts with the Raptor’s bold paint catalog. Bronco Raptor also comes with a Matte Black steel bumper, skid plate, and tow hooks.

The Shadow Black painted roll bar is reminiscent of the contrasting roll bar on the sixth-generation concept Bronco SUVs and the painted skid plate comes in response to current Bronco Raptor customers who have painted the skid plates themselves.

Unique Raptor body-side and hood decals round out the package’s $4,995 MSRP, which customers can order at the end of April.

“Customers choose Bronco Raptor for two reasons: its high-performance off-road capability and its distinctive appearance,” said Bronco Brand Manager Jason Hyde. “The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse.”

The Black Appearance Package follows the vibrant Code Orange package introduced in 2023.



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Brian Armstead

Pursuitist automotive and lifestyle contributor Brian Armstead has been involved in print, radio, web and television for over 47 years. Brian has traveled to 79 countries. He is a North American Car, Truck and Utility of the Year (NACTOY) Juror.